The Colour Genius App Campaign by L’oreal is
currently being advertised via TV advertisement, Facebook, L’oreal Paris
Australia’s website, YouTube, indirectly via Pinterest and on the Flare Magazine Online.
It would be rude to say
that the target market market is young women, however, it is definitely targeted
at Women. In saying that, it is also target at women who go out socially and
are capable of using an iphone app efficiently. So I would say that the target
market is women
aged 18-55.
The Campaign is integrated over the variety
of media in the following ways:
-
On every piece of media the same photo and
famous ambassador for the campaign (Liya Kebede) appears. This allows the
viewer to to recognise the ad whenever they see it.
-
Another way the campaign has been integrated over
the different medias is the link from one to another. The TV advertisement
shows an iphone and uses the traditional app store image with a verbal call to
action.
-
On the L’oreal website they link to Youtube,
Twitter and Facebook with visual cues at the click of a button.
-
The actual video advertisement is available
on the L’oreal website, television and the L’oreal Paris AU YouTube site.
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