Sunday, 17 March 2013

Media Source 2

Facebook

Once i 'liked' the L'oreal Paris Australia Facebook page, this is the first thing i saw:





-          Good:

o   First thing you see when directed to the L’oreal facebook page.

o   Takes up most of the screen shot.

o   Ad is easily recognisable and looks the same as the TV ad and L’oreal website.

o   Black background stands out, spokesperson for the app is visible

-          Bad:

o   L’oreal brand is not displayed at all on the ad, it is only visible underneath on a separate file. If viewing only the Facebook ad you would not see the brand.

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