Television Advertisement
The television ad was the first i saw of the L'oreal Paris Colour Genius App.
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Good:
o
Very direct, straight to the point. States
name, what it is and what you can do with it.
o
Does not go into detail.
o
Flashing words get viewers attention- “match
it, blend it, clash it”
o
Don’t have to be engaged to know what its
about because a picture of an iphone is on the screen.
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Bad:
o
App advertisement is at the end of the L’oreal
Colour Riche ad, when viewers may have already decided if they are interested
to keep on watching. They will most likely miss the Colour Genius section of
the ad.
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